Lead users vs influencers
![Share on Facebook Facebook](https://frogak.mtbinnovation.com/wp-content/plugins/social-media-feather/synved-social/image/social/regular/48x48/facebook.png)
![Share on Twitter twitter](https://frogak.mtbinnovation.com/wp-content/plugins/social-media-feather/synved-social/image/social/regular/48x48/twitter.png)
![Pin it with Pinterest pinterest](https://frogak.mtbinnovation.com/wp-content/plugins/social-media-feather/synved-social/image/social/regular/48x48/pinterest.png)
![Share on Linkedin linkedin](https://frogak.mtbinnovation.com/wp-content/plugins/social-media-feather/synved-social/image/social/regular/48x48/linkedin.png)
![Share by email mail](https://frogak.mtbinnovation.com/wp-content/plugins/social-media-feather/synved-social/image/social/regular/48x48/mail.png)
Las cosas de las modas. O no. El caso es que hoy en día hay anglicismos que inundan el prime time -valga la redundancia anglicista, ya puestos- y que sirven para explicar lo que antes se denominó de otra manera. ¿De lead user a influencer? Sí, de anglicismo en anglicismo y tiro porque me toca. Usuarios líderes frente a influenciadores. ¿De qué hablamos? De personas a las que se vincula, en un caso con la (r)evolución en torno a un producto/servicio y en el otro con el incremento en las ventas. ¿O no solo? (más…)
![Follow us on Twitter twitter](https://frogak.mtbinnovation.com/wp-content/plugins/social-media-feather/synved-social/image/social/regular/48x48/twitter.png)
![Find us on Linkedin linkedin](https://frogak.mtbinnovation.com/wp-content/plugins/social-media-feather/synved-social/image/social/regular/48x48/linkedin.png)
![Subscribe to our RSS Feed rss](https://frogak.mtbinnovation.com/wp-content/plugins/social-media-feather/synved-social/image/social/regular/48x48/rss.png)
![Find us on YouTube youtube](https://frogak.mtbinnovation.com/wp-content/plugins/social-media-feather/synved-social/image/social/regular/48x48/youtube.png)
![Check out our instagram feed instagram](https://frogak.mtbinnovation.com/wp-content/plugins/social-media-feather/synved-social/image/social/regular/48x48/instagram.png)
![Check out our flickr feed flickr](https://frogak.mtbinnovation.com/wp-content/plugins/social-media-feather/synved-social/image/social/regular/48x48/flickr.png)